Ather Ride Stories

Overview

The Ride Stories feature on the Ather app was designed to enhance the post-ride experience for Ather's electric scooter users. It leverages ride data to create engaging, shareable narratives, fostering a sense of community and reinforcing Ather’s commitment to enhance performance in the world on electric vehiclesThe goal of this project was to transform raw ride data into an intuitive, visually appealing, and interactive format, allowing users to reflect on their rides, celebrate milestones, and share experiences with others. By introducing storytelling and gamification elements, the feature sought to create a stronger emotional connection between riders and their journeys.